Mineral water :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Soft drinks / Mineral water

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Borjomi (IDS Borjomi Ukraine)	5

2.	1	Моршинська (IDS Borjomi Ukraine)	4.63

3.	2	Миргородська (IDS Borjomi Ukraine)	4.25

4.		BonAquA (Coca-Cola Beverages Ukraine)	3.99

5.		Трускавецька (Трускавецький завод мінеральних вод «Аква-Еко»)	1.81

6.	8	Софія Київська (Rosinka)	1.56

7.	12	Куяльник (Ukrainian Mineral Waters)	1.54

8.	6	Поляна квасова (Ukrainian Mineral Waters)	1.43

9.	24	San Benedetto (Pilsner Ukraine)	1.00

10.	7	Знаменовская (Ерлан)	0.75

11.	14	Perrier (Pilsner Ukraine)	0.65

12.	19	Нарзан (ДисНа (Дистрібуція Напоїв))	0.64

13.	~	Vittel (Pilsner Ukraine)	0.60

14.	11	Лужанська (Ukrainian Mineral Waters)	0.58

15.	9	Оболонська (Оболонь)	0.48

16.	23	Станіслава (Ізумруд)	0.43

17.	10	Добра вода	0.38

18.	20	Нафтуся	0.301

19.	27	Шаянська	0.299

20.	15	Карпатська джерельна (Карпатські мінеральні води)	0.273

21.	18	Поляна купель (Alex)	0.253

22.	~	Плосківська	0.184

22.	13	Сорочинська (IDS Borjomi Ukraine)	0.184

24.	27	Калипсо (Ерлан)	0.152

25.	22	Царичанська (Царичанський завод мінеральної води)	0.139

26.	27	Ізумрудна	0.137

27.	26	Кривоозерская	0.131

28.	17	Ізумруд	0.119

29.	23	Менська Остреч	0.116

30.	27	Драгівська	0.083

31.	~	Роси Буковини	0.079

32.		Березівська	0.068

33.	21	Барчанка	0.058

34.	~	Станислава (Izumrud)	0.045

34.	~	Україночка	0.045

36.	~	Eko (ЕКО-СФЕРА)	0.035

36.	~	Жива легенда	0.035

38.	26	Доктор	0.023

38.	27	Йодис-родник	0.023

–.		Князь Володимир	0

–.		Лайф (Izumrud)	0

–.	25	Неаполис (Soyuz-Victan)	0

–.	16	Чистий ключ (Трускавецький завод мінеральних вод «Аква-Еко»)	0

–.		Шклівська	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Mineral water” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.