Mustard :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Oils and Fats products / Mustard

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Чумак	5

2.	1	Торчин (Nestlé)	4.93

3.	2	Верес (ГК «Верес»)	4.42

4.	7	Королівський смак	3.46

5.	3	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	2.75

6.	9	Haas (ФДМС Україна)	2.67

7.	6	Kamis	2.05

8.	4	Олком (Kyiv margarine factory / Olkom)	1.73

9.	5	ВХС – Російська (Винницкая пищевкусовая фабрика)	1.72

10.	8	Kühne (АРСІВ)	1.11

11.	12	Віста	0.8743

12.	14	Руна (Луцьк Фудз)	0.8737

13.	17	ВІКІ	0.7656

14.		По-украински Смачно! (Мошурівський консервний завод)	0.6349

15.	11	Оліс	0.5252

16.	18	Жайвір (Jaivir)	0.4235

17.	15	МакМай (Прайм-Продукт)	0.3527

18.	10	Кама	0.2209

19.	13	Чугуев-продукт	0.1574

20.	16	Пані Крістіна (Pani Kristina)	0.0832

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Mustard” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.