Mustard :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Oils and Fats products / Mustard

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Верес (ГК «Верес»)	5

2.		Торчин (Nestlé)	4.98

3.	9	Олком (Kyiv margarine factory / Olkom)	3.28

4.	6	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	2.79

5.	4	Королівський смак	2.17

6.	11	Kühne (АРСІВ)	1.72

7.	13	Кама	1.64

8.	16	Kamis	1.631

9.	3	Оліс	1.628

10.	12	Руна (Луцьк Фудз)	1.557

–.	5	~~Чумак~~	~~1.417~~

11.	19	Haas (ФДМС Україна)	1.359

12.	17	ВІКІ	1.213

13.	18	По-украински Смачно! (Мошурівський консервний завод)	1.129

14.	7	ВХС – Російська (Винницкая пищевкусовая фабрика)	0.884

15.		Віста	0.676

16.		Маринадо (Kernel-Trade)	0.572

17.		Рідний край (Луцьк Фудз)	0.360

18.	14	Жайвір (Jaivir)	0.300

19.	21	Чугуев-продукт	0.225

20.	8	МакМай (Прайм-Продукт)	0.161

21.	10	Кухар Рішельє (Gidrosend)	0.138

22.	20	Пані Крістіна (Pani Kristina)	0.116

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Mustard” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.