Mustard :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Oils and Fats products / Mustard

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Торчин (Nestlé)	5

2.	1	Верес (ГК «Верес»)	4.65

3.	7	Кама	3.27

4.		Schedro (ТОВ «Щедро» (ТМ «Щедро»))	2.74

5.	6	Kühne (АРСІВ)	2.29

6.	5	Королівський смак	2.19

7.	10	Руна (Луцьк Фудз)	1.72

8.		Kamis	1.06

9.	14	ВХС – Російська (Винницкая пищевкусовая фабрика)	0.99

10.	11	Haas (ФДМС Україна)	0.78

11.		Olkom Style (Kyiv margarine factory / Olkom)	0.70

12.	21	Кухар Рішельє (Gidrosend)	0.56

13.	9	Оліс	0.47

14.	15	Віста	0.46

15.	13	По-украински Смачно! (Мошурівський консервний завод)	0.42

16.	12	ВІКІ	0.224

17.	16	Маринадо (Kernel-Trade)	0.217

18.	20	МакМай (Прайм-Продукт)	0.197

19.		Чугуев-продукт	0.183

20.	17	Рідний край (Луцьк Фудз)	0.147

21.	18	Жайвір (Jaivir)	0.083

22.		Пані Крістіна (Pani Kristina)	0.059

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Mustard” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.