Nail lacquers :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Cosmetics / Makeup / Nail lacquers

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Orly (Косметик груп)	5

2.	24	Sally Hansen (Бінайс)	4.19

3.	4	Dior (Селдико)	3.83

4.	8	Avon	3.81

5.	3	L’Oréal Paris	3.60

6.	13	Oriflame	2.90

7.	26	Artistry (Емвей Україна)	2.610

8.		E. Funkhouser (Емвей Україна)	2.609

9.	14	Yves Saint Laurent (L’Oréal Paris)	2.451

10.	16	Bourjois (Бінайс)	2.433

11.	28	Givenchy (Селдико)	2.222

12.	15	Max Factor (Бінайс)	2.171

13.	19	Lancôme (Brocard Group GmbH & Co.KGa.A.)	2.088

14.	22	Pupa	2.035

15.	10	L’ambre Noir	2.021

16.	11	Mary Kay	2.012

17.	35	Guerlain (Селдико)	1.621

18.	2	Color me	1.590

19.	23	Artdeco (Hexagone)	1.532

20.	12	Chanel (Brocard Group GmbH & Co.KGa.A.)	1.480

21.	27	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	1.363

22.	20	Revlon (Cosmetics Trading)	1.359

23.	9	Creative (American Beauty International)	1.214

24.	18	Maybelline (L’Oréal Paris)	0.999

25.	17	Lumene (Бінайс)	0.992

26.	30	Faberlic	0.932

27.	21	Golden rose	0.693

28.	~	Catherine	0.669

29.	1	Ruby Rose	0.553

30.	37	Ninelle (Юнітек-Україна)	0.532

31.	7	Divage	0.443

32.	~	Mavala (Амарилис)	0.352

33.		Manhattan	0.342

34.	31	Collistar (Hexagone)	0.317

34.	25	IsaDora	0.317

36.	34	Anytime	0.283

37.	32	Bell (Ельфа)	0.180

38.	~	Karaja	0.157

38.	36	Rimmel	0.157

40.	6	Мирра-Люкс	0.126

41.	29	4 Visions	0.090

–.		DeBON	0

–.		Killys	0

–.		Senita	0

–.		VOV	0

–.		Yves Rocher	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Nail lacquers” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.