Nail lacquers :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Cosmetics / Makeup / Nail lacquers

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	18	Color me	5

2.	12	Max Factor (Бінайс)	3.42

3.	2	Sally Hansen (Бінайс)	3.01

4.	7	Artistry (Емвей Україна)	2.95

5.		L’Oréal Paris	2.70

6.	8	E. Funkhouser (Емвей Україна)	2.69

7.	24	Maybelline (L’Oréal Paris)	2.63

8.	6	Oriflame	2.62

9.	1	Orly (Косметик груп)	2.60

10.	4	Avon	2.35

11.	9	Yves Saint Laurent (L’Oréal Paris)	2.33

12.	23	Creative (American Beauty International)	2.05

13.	29	Ruby Rose	1.93

14.	13	Lancôme (Brocard Group GmbH & Co.KGa.A.)	1.75

15.	16	Mary Kay	1.48

16.	3	Dior (Селдико)	1.37

17.	26	Faberlic	1.36

18.		Alessandro International (Hexagone)	1.18

19.	~	Yves Rocher	1.15

20.	15	L’ambre Noir	1.139

21.		Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	1.136

22.	14	Pupa	1.120

23.	27	Golden rose	1.055

24.		Seventeen (Бінайс)	0.931

25.	34	Collistar (Hexagone)	0.924

26.	33	Manhattan	0.901

27.	35	Anytime	0.848

28.	20	Chanel (Brocard Group GmbH & Co.KGa.A.)	0.750

29.	~	DeBON	0.689

30.	22	Revlon (Cosmetics Trading)	0.656

31.	32	Mavala (Амарилис)	0.591

31.	~	VOV	0.591

33.	19	Artdeco (Hexagone)	0.499

34.	11	Givenchy (Селдико)	0.387

–.	10	~~Bourjois (Бінайс)~~	~~0.350~~

35.	34	IsaDora	0.197

36.	38	Мирра-Люкс	0.175

37.	~	Senita	0.170

38.	39	4 Visions	0.125

38.	36	Bell (Ельфа)	0.125

40.	31	Divage	0.098

41.	25	Lumene (Бінайс)	0.079

42.	37	Karaja	0.072

42.	30	Ninelle (Юнітек-Україна)	0.072

44.	37	Rimmel	0.026

–.	28	Catherine	0

–.	17	Guerlain (Селдико)	0

–.		Killys	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Nail lacquers” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.