Nail lacquers :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cosmetics / Makeup / Nail lacquers

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	13	Orly (Косметик груп)	5

2.	7	Oriflame	4.91

3.	6	Sally Hansen (Бінайс)	4.88

4.	29	Bell (Ельфа)	4.79

5.		Avon	4.55

6.	16	Dior (Селдико)	4.09

7.	8	Ноготок (Косметик-Сервис)	3.70

8.	15	Lancôme (Brocard Group GmbH & Co.KGa.A.)	3.38

9.		Bourjois (Бінайс)	2.973

10.	12	L’Oréal Paris	2.966

11.	10	Chanel (Brocard Group GmbH & Co.KGa.A.)	2.931

12.	18	Mary Kay	2.822

13.	4	Color me	2.788

14.	2	Creative (American Beauty International)	2.506

15.	11	Maybelline (L’Oréal Paris)	2.407

16.	1	Revlon (Cosmetics Trading)	2.151

17.	19	Yves Saint Laurent (L’Oréal Paris)	2.124

18.	3	Artistry (Емвей Україна)	1.964

19.	34	VOV	1.951

20.	9	Max Factor (Бінайс)	1.594

21.		Givenchy (Селдико)	1.577

22.	24	Faberlic	1.559

23.	26	Lumene (Бінайс)	1.404

24.	~	Alessandro International (Hexagone)	1.363

25.	~	Jerden (Вельта ЛТД)	1.355

26.	10	L’ambre Noir	1.200

27.	31	Collistar (Hexagone)	1.044

28.		Eveline	0.973

29.	17	Golden rose	0.968

30.	20	Seventeen (Бінайс)	0.904

31.	27	Yves Rocher	0.883

32.	14	Artdeco (Hexagone)	0.820

32.	28	Ruby Rose	0.820

34.		OPI	0.818

35.	25	Pupa	0.644

–.	~	~~E. Funkhouser (Емвей Україна)~~	~~0.514~~

36.	33	Rimmel	0.317

37.	~	Mavala (Амарилис)	0.246

38.	34	4 Visions	0.226

39.	23	Manhattan	0.199

40.	34	Anytime	0.043

40.	22	DeBON	0.043

40.	34	IsaDora	0.043

40.	30	Senita	0.043

40.	34	Мирра-Люкс	0.043

–.		Catherine	0

–.		Divage	0

–.		Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0

–.		Guerlain (Селдико)	0

–.	34	Karaja	0

–.		Killys	0

–.	32	LCN	0

–.		Ninelle (Юнітек-Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Nail lacquers” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.