Olive oil :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Oils and Fats products / Olive oil

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Coopoliva (Торговий Дім «Ліко»)	5

2.	11	Monini (Юнайтед Фудс)	4.82

3.	7	Maestro de Oliva (Olive line)	4.45

4.	3	ITLV	4.38

5.	1	Iberica (Olive line)	4.19

6.	18	Costa d’Oro	3.62

7.	9	Дольче Віта (Olive line)	3.37

8.	14	Oscar (Olive line)	3.22

9.	5	Carapelli (ФДМС Україна)	3.07

10.	13	De Cecco (Italian Trade House)	2.95

11.	8	Rafael Salgado (Store Food Distribution Ltd)	1.694

12.	16	Эллада (Olive line)	1.689

13.	25	Имберо	1.549

14.	15	Кама	1.391

15.	12	Ravika (Kernel-Trade)	1.106

16.	17	Carbonell (ФДМС Україна)	0.933

17.	6	Borges (Store Food Distribution Ltd)	0.758

18.	4	Bertolli (ФДМС Україна)	0.714

19.	10	Minerva (Hellenic Products Emporion Group)	0.704

20.	21	Eleon (Conril)	0.674

21.	19	Vitolio (Conril)	0.659

22.	24	ABEA Экстра Вирджин (Conril)	0.575

23.	20	Rivano (United Foods)	0.378

24.	22	Маркиза де Олива	0.363

25.	23	Kouridakis	0.061

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Olive oil” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.