Pasta (noodles, spaghetti) :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Pasta: Pasta (noodles, spaghetti)

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Макфа	5

2.	3	Чумак	3.82

3.	2	Barilla (JAHN General Products Ukraine)	3.21

4.	6	Тая (Українські макарони)	2.32

5.	4	КМФ (Київська макаронна фабрика)	2.21

6.	5	Gallina Blanca (Europe Foods GB)	2.14

7.		DeCecco (Italian Trade House)	2.07

8.		Мівіна (Техноком)	1.51

9.		Хуторок (Рідний продукт)	1.44

10.	11	Turelli (Lantmännen Axa)	1.36

11.	10	Смак (Макфа-Україна)	0.91

12.	15	Київхліб	0.85

13.		Makarella (ТОВ Продовольча компанія «ЗАГРАВА»)	0.73

14.	9	Щедрик	0.66

15.	12	Lubella	0.61

16.		Колосок (Conril)	0.54

17.		Київ Мікс	0.41

18.	14	Divella	0.321

19.		ВМФ	0.318

20.		Чемпіон	0.152

21.	17	Султан (Solvent Ltd.)	0.078

22.		Закрома	0.049

–.	16	Ponte (Veld)	0

–.		~~Султан~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Pasta” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.