Peanuts :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Snacks / Peanuts

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Козацька Розвага (Snack Export)	5

2.		Мачо (IPG)	3.67

3.		Клинские (Meridian Plus Ukraine)	2.77

4.		Felix (Інтерснек Холдінгс)	2.44

5.		Золотий горіх (Антарес-7)	1.33

6.	9	Міцний горішок («Zahid» snack company)	1.21

7.	10	Золоте Руно	0.93

8.	~	Гопак	0.735

9.	7	Решка	0.726

10.	6	Captain (Rainford Foods)	0.577

11.	17	Best Time (Bestcom)	0.493

12.	11	Gourmet Felix	0.483

13.	12	Джокер (Technocom)	0.440

14.	16	Boom Nut (Malbi Foods, group of companies)	0.276

15.	14	Chaka (Rieber & Son)	0.115

16.	8	Щелкунчик	0.112

17.	19	Kunz	0.096

18.	15	Кондор	0.084

19.	13	Нукс	0.081

20.	~	Жико (Rieber & Son)	0.066

21.	18	Emarko (Rieber & Son)	0.061

22.	~	Colosseo (Інтерконкорд)	0.013

22.	~	Клевики	0.013

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Peanuts” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.