Peanuts :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Snacks / Peanuts

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Хомка (Leader Snack)	5

2.	13	Золотий горіх (Антарес-7)	3.36

3.	19	Chaka (Rieber & Son)	3.18

4.	21	Золоте серце (Дружківська харчосмакова фабрика)	3.17

5.	15	Emarko (Rieber & Son)	3.11

6.	2	Козацька Слава (IPG)	2.91

7.	3	Big Bob (Snack Production)	2.15

8.	4	Мачо (IPG)	1.44

9.	6	Felix (Інтерснек Холдінгс)	1.11

10.	12	Міцний горішок («Zahid» snack company)	0.76

11.	8	Вкусняшки от Сашки (Укрпродснекгруп)	0.65

12.	9	Щелкунчик	0.51

13.	17	Джокер (Technocom)	0.42

14.		Lorenz	0.344

15.	7	Kunz	0.340

16.	10	Гопак	0.289

17.	5	Решка	0.273

18.	20	Boom Nut (Malbi Foods, group of companies)	0.257

19.	11	Аромікс	0.254

20.	23	Red / Red Pistachio (IPG)	0.230

21.	18	Punch (Faeton-Group)	0.196

22.		Sultan (Еліт Снек)	0.178

23.	16	Коза Ностра (Leader Snack)	0.140

24.	22	Colosseo (Інтерконкорд)	0.122

25.		Жико (Rieber & Son)	0.080

26.	27	Нукс	0.066

27.	24	Клевики	0.064

28.	26	Кондор	0.032

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Peanuts” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.