Powder :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Cosmetics / Makeup / Powder

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Chanel (Brocard Group GmbH & Co.KGa.A.)	5

2.	9	Max Factor (Бінайс)	4.85

3.	2	Givenchy (Селдико)	4.60

4.	10	Avon	4.30

5.	15	Lancôme (Brocard Group GmbH & Co.KGa.A.)	3.932

6.	11	Yves Saint Laurent (L’Oréal Paris)	3.929

7.	13	Guerlain (Селдико)	3.717

8.	25	Clinique (Brocard Group GmbH & Co.KGa.A.)	3.524

9.	5	L’Oréal Paris	3.407

10.	3	Mary Kay	3.348

11.	7	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	3.329

12.	8	Oriflame	2.640

13.	12	Dior (Селдико)	2.512

14.	23	Maybelline (L’Oréal Paris)	2.310

15.	6	Pupa	1.821

16.	18	Artdeco (Hexagone)	1.434

17.	19	Artistry (Емвей Україна)	1.335

18.	4	Bourjois (Бінайс)	1.236

19.	26	Faberlic	1.099

20.	~	Ninelle (Юнітек-Україна)	1.061

21.		E. Funkhouser (Емвей Україна)	0.800

22.	25	Golden rose	0.779

23.	~	Collistar (Hexagone)	0.732

24.	~	Anytime	0.614

24.	14	Divage	0.614

24.	~	Karaja	0.614

27.	24	Revlon (Cosmetics Trading)	0.535

28.	20	Color me	0.400

28.	16	Manhattan	0.400

30.	17	Lumene (Бінайс)	0.385

31.	25	Rimmel	0.307

32.	22	IsaDora	0.235

33.	~	Bell (Ельфа)	0.165

34.	21	4 Visions	0.118

–.		DeBON	0

–.		VOV	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Powder” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.