Powder :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Cosmetics / Makeup / Powder

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Mary Kay	5

2.		Dior (Селдико)	4.440

3.	7	Chanel (Brocard Group GmbH & Co.KGa.A.)	4.439

4.	3	Max Factor (Бінайс)	4.359

5.		L’Oréal Paris	3.449

6.	17	Lancôme (Brocard Group GmbH & Co.KGa.A.)	3.244

7.	4	Avon	2.840

8.		Color me	2.638

9.	10	Maybelline (L’Oréal Paris)	2.259

10.	12	Oriflame	2.141

11.	13	Givenchy (Селдико)	2.109

12.	16	Artdeco (Hexagone)	2.042

13.	6	Pupa	1.747

14.	19	Guerlain (Селдико)	1.382

15.	13	Artistry (Емвей Україна)	1.304

16.	14	Rimmel	1.237

17.	20	Yves Saint Laurent (L’Oréal Paris)	1.199

18.	15	KRYOLAN (Фирма «ЮЛГ»)	1.016

19.	14	Ninelle (Юнітек-Україна)	0.920

19.	11	Smashbox	0.920

21.	9	Eveline	0.904

22.	18	Bourjois (Бінайс)	0.884

23.	22	Be:Yu (BeYu cosmetics)	0.690

24.	21	Faberlic	0.615

25.	24	Clinique (Brocard Group GmbH & Co.KGa.A.)	0.596

26.		Manhattan	0.327

26.		Vivienne Sabo (Бінайс)	0.327

28.	26	Collistar (Hexagone)	0.288

28.	26	DeBON	0.288

30.	25	Golden rose	0.279

31.	23	Estee Lauder (Brocard Group GmbH & Co.KGa.A.)	0.240

32.	26	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.231

32.	26	Logona (Инфанта, торговый дом)	0.231

34.	~	4 Visions	0.192

34.	22	Beautycycle (Емвей Україна)	0.192

34.	26	IsaDora	0.192

37.	26	Divage	0.144

37.	26	Lumene (Бінайс)	0.144

39.	14	Bell (Ельфа)	0.096

39.	~	Karaja	0.096

–.	24	True Touch (Neways)	0

–.		VOV	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Powder” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.