Processed cheese :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Milk products / Processed cheese

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Hochland	5

2.	1	Président (Лакталіс)	4.88

3.		Янтар (Bashtanka Cheese plant)	4.07

4.		Viola (Valio)	2.65

5.		Наш молочник (Ukrproduct Group)	2.62

6.	8	Галактон (Данон)	1.75

7.	13	Звени Гора (Zvenigorodsky cheese-factory)	1.69

8.	20	Комо (Західна молочна група (Дубномолоко))	1.54

9.	7	Щодня (Rainford Foods)	1.43

10.	11	Rainford	1.26

11.	9	Весела корівка (Shostka)	1.25

12.	16	Славія (Bashtanka Cheese plant)	0.94

13.	6	Тульчинка (Tulchin butter-cheese factory)	0.85

14.	22	Білі береги (Shostka)	0.81

15.		Народний Продукт (Ukrproduct Group)	0.78

16.	19	Злагода (Pridneprovsky combinate)	0.672

17.	12	Волошкове поле (Yuria)	0.666

18.	25	Домик в деревне (Вімм-Білль-Данн)	0.647

19.	25	Вершковий рай (Хмельницька маслосирбаза)	0.583

20.	10	Моліс	0.570

21.	17	Ваш молочник (Ukrproduct Group)	0.4439

22.	26	СирОК (Сири Волині)	0.4437

23.	24	Наш сирок (Ukrproduct Group)	0.4403

24.	21	Garmonia (Lubensky milk factory)	0.3762

25.	14	Добряна (Мілкіленд)	0.3687

26.		Звягель (Західна молочна група (Дубномолоко))	0.3010

27.	26	Молочний доктор	0.2736

28.	18	Добриня (Геркулес)	0.2045

29.	~	Фабрика делікатесних сирів	0.0616

–.		Molendam (Ukrproduct Group)	0

–.		Дивограй (Ukrproduct Group)	0

–.		Кринка (Milkiland)	0

–.	27	Роси (Сири Волині)	0

–.	23	Рідна хатинка (Решетилівський маслозавод)	0

–.		Сиророб (Чечельницький молочний завод)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Processed cheese” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.