Quark :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Milk products / Quark

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Président (Лакталіс)	5

2.	4	Простоквашино (Данон)	3.75

3.	2	Яготинський	3.57

4.	3	Слов’яночка (Вімм-Білль-Данн)	2.16

5.	11	Добряна (Мілкіленд)	1.38390

6.		Щодня (Rainford Foods)	1.38385

7.	9	Добриня (Геркулес)	1.29501

8.	10	Білосвіт (Lactalis)	1.16350

9.		Garmonia (Lubensky milk factory)	0.98850

10.	6	Злагода (Pridneprovsky combinate)	0.88290

11.	12	Лактонія (Лакталіс)	0.78676

12.	8	Кремез	0.76858

13.	5	Фанні (Lactalis)	0.73399

14.	7	Звени Гора (Zvenigorodsky cheese-factory)	0.68688

15.		Молокія (Тернопільський молокозавод)	0.56022

16.	14	Лукавиця (Обухівський молокозавод)	0.45592

17.	13	Фаворит	0.39744

18.		Мої корівки (Галичина)	0.17888

–.		Молочна веселка (ПП Фелікс)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Quark” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.