The line of products for before and after shaving :: Consumers survey results of 2011

Consumers survey results of 2011 in category

Cosmetics / The line of products for before and after shaving

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Nivea (Байєрсдорф Україна)	46.06%	5

2.	3	Gillette (Procter & Gamble)	38.58%	4.21

3.	2	Hymm (Amway Ukraine)	20.47%	2.52

4.		Tolsom (Емвей Україна)	20.08%	2.48

5.	8	Arko (Evyap Україна)	19.29%	1.95

6.	5	Old Spice (Procter & Gamble)	16.54%	1.62

7.		Florena (Байєрсдорф Україна)	15.35%	1.60

8.	9	Cliven (Кінгсбурі Венчур)	9.06%	0.94

9.	6	Adidas (Coty)	8.66%	0.78

10.	11	Yves Rocher	7.48%	0.72

11.	15	Fa (Хенкель Україна)	6.69%	0.700

12.		Venus Gillette Satin Care (Procter & Gamble)	5.91%	0.698

13.	12	Eveline	6.30%	0.692

14.	10	Mary Kay	6.69%	0.688

15.	13	Schick (Energizer Ukraine)	3.94%	0.412

16.		Green Mama	3.94%	0.349

17.	18	Імідж Лабораторія	3.15%	0.339

18.	~	Уход For Men Blue Water (Гарант Дістріб’юшен)	2.36%	0.334

19.	17	Lumene (Бінайс)	2.76%	0.304

20.	14	Mennen (Colgate-Palmolive)	2.36%	0.293

21.	~	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	1.57%	0.261

22.	~	Arctic	0.79%	0.136

22.	20	Senita	0.79%	0.136

24.	~	Fax (Evyap Україна)	0.39%	0.063

25.	19	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.39%	0.023

25.		L’erbolario (Инфанта, торговый дом)	0.39%	0.023

–.		Close (Neways)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2011, recommendation of consumers #1 in the category “The line of products for before and after shaving”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.