The line of products for before and after shaving :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Cosmetics / The line of products for before and after shaving

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Adidas (Coty)	5

2.		Gillette (Procter & Gamble)	3.97

3.		Nivea (Байєрсдорф Україна)	3.95

4.	1	Arko (Evyap Україна)	3.40

5.		Old Spice (Procter & Gamble)	1.42

6.		Fa (Хенкель Україна)	1.19

7.	10	Cool Men (Elfa)	1.09

8.	18	Eveline	1.05

9.	7	Faberlic	1.02

10.	20	Yves Rocher	0.85

11.	12	Mary Kay	0.75

12.	13	Venus Gillette Satin Care (Procter & Gamble)	0.64

13.	25	Fax (Evyap Україна)	0.51

14.	22	Barbasol	0.49

15.	11	Florena (Байєрсдорф Україна)	0.48

16.	24	Arctic	0.374

17.	19	Close (Neways)	0.369

18.	31	Lumene (Бінайс)	0.365

19.	15	Agressia (Credo-Capital Ukraine)	0.343

20.	29	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.312

21.	23	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.306

22.	17	Schick (Energizer Ukraine)	0.279

23.	16	Green Mama	0.261

24.	27	FIGARO MiLMiL (Кінгсбурі Венчур)	0.214

25.	28	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	0.191

26.	27	Mennen (Colgate-Palmolive)	0.164

27.	14	LUSH	0.159

28.	26	Hymm (Amway Ukraine)	0.142

29.	32	Імідж Лабораторія	0.137

30.		Intesa Mirato (Кінгсбурі Венчур)	0.123

31.	34	Gibbs (Evyap Україна)	0.118

32.	21	Logona (Инфанта, торговый дом)	0.077

33.	9	Lierac (Centus-R)	0.045

34.	32	Nuxe (Centus Medical)	0.023

34.	8	Tolsom (Емвей Україна)	0.023

–.	33	L’erbolario (Инфанта, торговый дом)	0

–.		Senita	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “The line of products for before and after shaving” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.