The line of products for before and after shaving :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Cosmetics / The line of products for before and after shaving

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Nivea (Байєрсдорф Україна)	38.89%	5

2.		Gillette (Procter & Gamble)	36.67%	4.72

3.		Hymm (Amway Ukraine)	17.78%	2.39

4.		Tolsom (Емвей Україна)	16.67%	2.04

5.	7	Florena (Байєрсдорф Україна)	13.33%	1.62

6.		Old Spice (Procter & Gamble)	13.33%	1.59

7.	10	Yves Rocher	12.22%	1.53

8.	5	Arko (Evyap Україна)	10.00%	1.33

9.	24	Beauty skin (Торговый Дом «Бьюти Трейд»)	8.89%	1.26

10.	14	Mary Kay	10.00%	1.22

11.	9	Adidas (Coty)	6.67%	0.97

12.	8	Cliven (Кінгсбурі Венчур)	6.67%	0.82

13.		Eveline	5.56%	0.72

14.	20	Mennen (Colgate-Palmolive)	4.44%	0.55

15.	16	Green Mama	3.33%	0.42

16.	22	Arctic	2.22%	0.39

17.	12	Venus Gillette Satin Care (Procter & Gamble)	3.33%	0.37

18.	15	Schick (Energizer Ukraine)	2.22%	0.34

19.	11	Fa (Хенкель Україна)	2.22%	0.32

20.	23	Fax (Evyap Україна)	1.11%	0.23

21.	19	Lumene (Бінайс)	1.11%	0.10

21.	17	Імідж Лабораторія	1.11%	0.10

21.		Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	1.11%	0.10

–.		Close (Neways)	0.00%	0

–.	24	L’erbolario (Инфанта, торговый дом)	0.00%	0

–.	22	Senita	0.00%	0

–.	18	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “The line of products for before and after shaving”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.