The line of products for before and after shaving :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Cosmetics / The line of products for before and after shaving

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	6	Arko (Evyap Україна)	5

2.	1	Gillette (Procter & Gamble)	4.33

3.	2	Nivea (Байєрсдорф Україна)	3.68

4.	16	Adidas (Coty)	2.93

5.	4	Old Spice (Procter & Gamble)	2.51

6.	12	Florena (Байєрсдорф Україна)	1.79

7.	9	Hymm (Amway Ukraine)	1.22

8.	11	Fa (Хенкель Україна)	1.05

9.	7	Lumene (Бінайс)	1.02

10.	23	Logona (Инфанта, торговый дом)	0.97

11.	5	Yves Rocher	0.71

12.	15	Mary Kay	0.66

13.		Faberlic	0.622

14.	20	Fax (Evyap Україна)	0.621

15.	8	Cliven (Кінгсбурі Венчур)	0.529

16.	14	Eveline	0.523

17.	19	Імідж Лабораторія	0.519

18.	21	Schick (Energizer Ukraine)	0.494

19.	3	Venus Gillette Satin Care (Procter & Gamble)	0.490

20.	24	L’erbolario (Инфанта, торговый дом)	0.463

21.	19	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.456

22.		LUSH	0.409

23.	10	Tolsom (Емвей Україна)	0.228

24.	22	Senita	0.175

25.	17	Green Mama	0.168

26.	23	Arctic	0.151

27.	~	Gibbs (Evyap Україна)	0.124

28.	25	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.096

29.	18	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	0.094

30.	13	Mennen (Colgate-Palmolive)	0.047

–.		Close (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “The line of products for before and after shaving” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.