The line of products for before and after shaving :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Cosmetics / The line of products for before and after shaving

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Gillette (Procter & Gamble)	5

2.	3	Nivea (Байєрсдорф Україна)	4.88

3.	1	Arko (Evyap Україна)	4.45

4.	5	Old Spice (Procter & Gamble)	4.11

5.	15	Cliven (Кінгсбурі Венчур)	3.56

6.	19	Venus Gillette Satin Care (Procter & Gamble)	3.14

7.	4	Adidas (Coty)	2.544

8.	11	Yves Rocher	2.541

9.		Lumene (Бінайс)	2.333

10.	6	Florena (Байєрсдорф Україна)	2.257

11.	18	Schick (Energizer Ukraine)	1.637

12.	8	Fa (Хенкель Україна)	1.398

13.		Faberlic	0.930

14.		Fax (Evyap Україна)	0.744

15.	7	Hymm (Amway Ukraine)	0.590

16.	17	Імідж Лабораторія	0.552

17.	16	Eveline	0.538

18.	27	Gibbs (Evyap Україна)	0.529

19.	22	LUSH	0.464

20.	12	Mary Kay	0.462

21.	20	L’erbolario (Инфанта, торговый дом)	0.299

22.	10	Logona (Инфанта, торговый дом)	0.165

23.	26	Arctic	0.122

24.	25	Green Mama	0.081

24.	30	Mennen (Colgate-Palmolive)	0.081

26.	24	Senita	0.043

26.	23	Tolsom (Емвей Україна)	0.043

26.	29	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	0.043

29.	28	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.041

29.	21	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.041

–.		Close (Neways)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “The line of products for before and after shaving” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.