The line of products for before and after shaving :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Cosmetics / The line of products for before and after shaving

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Arko (Evyap Україна)	5

2.		Nivea (Байєрсдорф Україна)	4.95

3.	1	Gillette (Procter & Gamble)	4.90

4.		Lierac (Centus-R)	2.76

5.	8	Old Spice (Procter & Gamble)	2.50

6.	16	Fa (Хенкель Україна)	1.53

7.	6	Venus Gillette Satin Care (Procter & Gamble)	1.50

8.	15	Mary Kay	1.37

9.	5	Yves Rocher	1.26

10.	9	Adidas (Coty)	1.19

11.	3	Cool Men (Elfa)	1.18

12.	10	Eveline	1.02

13.	17	Arctic	0.93

14.	12	Schick (Energizer Ukraine)	0.92

15.	14	Faberlic	0.91

16.	18	Hymm (Amway Ukraine)	0.83

17.	25	LUSH	0.79

18.		Nuxe (Centus Medical)	0.76

19.	7	Cliven (Кінгсбурі Венчур)	0.69

20.	11	Florena (Байєрсдорф Україна)	0.58

21.	24	Green Mama	0.49

22.	26	L’erbolario (Инфанта, торговый дом)	0.399

23.		Intesa Mirato (Кінгсбурі Венчур)	0.396

24.	25	Logona (Инфанта, торговый дом)	0.340

25.		Barbasol	0.279

26.	19	Fax (Evyap Україна)	0.266

27.		Agressia (Credo-Capital Ukraine)	0.258

28.	23	Beauty skin (Торговый Дом «Бьюти Трейд»)	0.207

29.	19	Імідж Лабораторія	0.190

30.	22	Mennen (Colgate-Palmolive)	0.189

31.	20	Свежесть For Men Cool Ice (Гарант Дістріб’юшен)	0.164

32.	27	Уход For Men Blue Water (Гарант Дістріб’юшен)	0.160

33.	21	Tolsom (Емвей Україна)	0.145

34.		FIGARO MiLMiL (Кінгсбурі Венчур)	0.078

35.	13	Lumene (Бінайс)	0.059

–.		Close (Neways)	0

–.	28	Gibbs (Evyap Україна)	0

–.	24	Senita	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “The line of products for before and after shaving” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.