Shower gel :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Personal hygiene products / Shower gel

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Palmolive (Colgate-Palmolive)	5

2.	5	Camay (Юнілевер)	4.86

3.	1	Dove (Unilever)	4.07

4.	14	Avon	3.66

5.	4	Nivea (Байєрсдорф Україна)	2.88

6.	9	Body series (Емвей Україна)	2.43

7.	8	Oriflame	2.34

8.	7	Yves Rocher	2.05

9.	19	AXE (Unilever)	2.03

10.	11	Mary Kay	1.84

11.	6	Timotei (Unilever)	1.50

12.	3	Fa (Хенкель Україна)	1.473

13.	22	Duru (Evyap Україна)	1.467

14.	10	Adidas (Coty)	1.425

15.	20	Florena (Байєрсдорф Україна)	1.328

16.	27	Arko (Evyap Україна)	1.052

17.	18	Johnson’s Body Care (Johnson & Johnson)	1.039

18.	12	Чистая линия (Калина)	0.956

19.	30	Красная линия	0.947

20.	32	Fresh Juice (Ельфа)	0.857

21.	23	Herbalis (Онікс)	0.844

22.	17	D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.789

23.	29	Kamill (Burnus GmbH)	0.747

24.	26	Alpifresh (Lenhart Kosmetik)	0.719

25.	24	Fruttini	0.664

26.	33	Farmona (Натурфарм)	0.636

26.	15	Природна скарбниця (ALES)	0.636

28.	21	Green Mama	0.526

29.	13	Pupa	0.263

30.	28	Lirene	0.221

31.		Aquolina (Hexagone)	0.118

31.	25	Cottage	0.118

33.	35	Dulgon (БІККО)	0.090

33.	31	fantasy FLIRT (Credo-Capital Ukraine)	0.090

33.	16	Бабушкины рецепты	0.090

36.	34	Corine de Farme (Голден Грааль)	0.083

37.		Angelic (Анжелик)	0.055

–.	36	Vital Charm (Aqua cosmetics group)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Shower gel” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.