Soap :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Camay (Юнілевер)	5

2.	1	Dove (Unilever)	4.46

3.	6	Duru (Evyap Україна)	3.95

4.	2	Palmolive (Colgate-Palmolive)	3.80

5.	8	Safeguard (Procter & Gamble)	2.71

6.	9	Nivea (Байєрсдорф Україна)	2.35

7.	17	Чистая линия (Калина)	2.08

8.	7	Fa (Хенкель Україна)	2.07

9.	4	Body series (Емвей Україна)	1.98

10.	15	Florena (Байєрсдорф Україна)	1.92

11.	10	Fax (Evyap Україна)	1.88

12.	5	Oriflame	1.79

13.		Шик (Слобожанский мыловар)	1.47

14.	20	Protex (Colgate-Palmolive)	1.18

15.	11	Алёнка (LLC Cosmetics for children Alenka)	0.97

16.	12	Бархатные ручки (Калина)	0.96

17.	27	Savoy	0.92

–.	25	~~Lux (Unilever)~~	~~0.70~~

18.	22	Царская банька (Ukrainian Industrial Resources)	0.65

19.	24	Himalaya herbals (Himalaya Drug Co.)	0.38

20.	19	Невская косметика	0.36

21.		Рецепти природи (ЮСІ)	0.324

22.	14	Cliven (Кінгсбурі Венчур)	0.316

23.	16	Shandy (Procter & Gamble)	0.290

24.		Activex (Evyap Україна)	0.233

25.	23	Диво (БЕТА-В)	0.154

26.	28	ФлораЛюкс (Ukrainian Industrial Resources)	0.141

27.	29	Аура (Ukrainian Industrial Resources)	0.137

28.	~	Flossy (Aqua cosmetics group)	0.069

28.	30	Safari (Aqua cosmetics group)	0.069

30.		Attirance	0.021

–.	18	Gala (Procter & Gamble)	0

–.	26	Сьоме небо (Слобожанский мыловар)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.