Soap :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Dove (Unilever)	5

2.	1	Camay (Юнілевер)	4.50

3.	13	Шик (Слобожанский мыловар)	3.81

4.	6	Nivea (Байєрсдорф Україна)	3.47

5.	4	Palmolive (Colgate-Palmolive)	3.18

6.	19	Himalaya herbals (Himalaya Drug Co.)	2.96

7.		Чистая линия (Калина)	2.83

8.		Fa (Хенкель Україна)	2.50

9.	5	Safeguard (Procter & Gamble)	2.37

10.	12	Oriflame	2.26

11.	9	Body series (Емвей Україна)	2.10

12.	22	Cliven (Кінгсбурі Венчур)	1.92

13.	16	Бархатные ручки (Калина)	1.77

14.	3	Duru (Evyap Україна)	1.58

15.	20	Невская косметика	1.35

16.	~	Сьоме небо (Слобожанский мыловар)	0.86

17.	23	Shandy (Procter & Gamble)	0.83

18.		Weleda (Бізнес Центр «Фармація»)	0.80

19.	11	Fax (Evyap Україна)	0.519

20.		Природна скарбниця (ALES)	0.516

21.	26	ФлораЛюкс (Ukrainian Industrial Resources)	0.481

22.	25	Диво (БЕТА-В)	0.408

23.	18	Царская банька (Ukrainian Industrial Resources)	0.397

24.	14	Protex (Colgate-Palmolive)	0.3012

25.	15	Алёнка (LLC Cosmetics for children Alenka)	0.3006

26.	21	Рецепти природи (ЮСІ)	0.2648

27.	10	Florena (Байєрсдорф Україна)	0.2177

28.		Яка (Ремос)	0.2083

29.	27	Аура (Ukrainian Industrial Resources)	0.1815

30.		Refresh (Neways)	0.0961

31.	24	Activex (Evyap Україна)	0.0845

32.	17	Savoy	0.0841

33.	29	Attirance	0.0607

34.	~	Gala (Procter & Gamble)	0.0481

–.	28	Flossy (Aqua cosmetics group)	0

–.	28	Safari (Aqua cosmetics group)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.