Soap :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	9	Safeguard (Procter & Gamble)	4.52

3.	2	Camay (Юнілевер)	3.85

4.	16	Сьоме небо (Слобожанский мыловар)	3.66

5.	3	Шик (Слобожанский мыловар)	3.08

6.	8	Fa (Хенкель Україна)	2.77

7.	5	Palmolive (Colgate-Palmolive)	2.59

8.		Ода (Слобожанский мыловар)	2.40

9.		Ути-Пути (Слобожанский мыловар)	2.39

10.		Pohse (Слобожанский мыловар)	2.20

11.	14	Duru (Evyap Україна)	2.09

12.	10	Oriflame	1.91

13.	7	Чистая линия (Калина)	1.79

14.	4	Nivea (Байєрсдорф Україна)	1.72

15.	19	Fax (Evyap Україна)	1.61

16.	32	Savoy	1.34

17.	25	Алёнка (LLC Cosmetics for children Alenka)	1.06

18.	17	Shandy (Procter & Gamble)	1.00

19.	6	Himalaya herbals (Himalaya Drug Co.)	0.98

20.	11	Body series (Емвей Україна)	0.90

21.	29	Аура (Ukrainian Industrial Resources)	0.56

22.	13	Бархатные ручки (Калина)	0.45

23.	27	Florena (Байєрсдорф Україна)	0.40

24.	18	Weleda (Бізнес Центр «Фармація»)	0.35

25.	22	Диво (БЕТА-В)	0.34

26.	30	Refresh (Neways)	0.27

27.	28	Яка (Ремос)	0.23

28.	24	Protex (Colgate-Palmolive)	0.20

29.	15	Невская косметика	0.11

30.	12	Cliven (Кінгсбурі Венчур)	0.10

31.	26	Рецепти природи (ЮСІ)	0.053

32.	31	Activex (Evyap Україна)	0.047

32.	21	ФлораЛюкс (Ukrainian Industrial Resources)	0.047

34.	23	Царская банька (Ukrainian Industrial Resources)	0.032

–.	33	Attirance	0

–.		Flossy (Aqua cosmetics group)	0

–.	34	Gala (Procter & Gamble)	0

–.		Safari (Aqua cosmetics group)	0

–.	20	Природна скарбниця (ALES)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.