Soap :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Personal hygiene products / Soap

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	10	Шик (Слобожанский мыловар)	42.86%	5

2.	14	Сьоме небо (Слобожанский мыловар)	36.97%	4.34

3.		Ода (Слобожанский мыловар)	36.13%	4.22

4.		Ути-Пути (Слобожанский мыловар)	35.71%	4.21

5.		Pohse (Слобожанский мыловар)	31.93%	3.86

6.	1	Dove (Unilever)	25.63%	3.37

7.	2	Camay (Юнілевер)	19.33%	2.60

8.	5	Palmolive (Colgate-Palmolive)	15.13%	2.05

9.		Safeguard (Procter & Gamble)	12.18%	1.70

10.	7	Duru (Evyap Україна)	11.34%	1.59

11.	4	Body series (Емвей Україна)	10.92%	1.57

12.	8	Nivea (Байєрсдорф Україна)	10.50%	1.35

13.	12	Oriflame	9.24%	1.27

14.	11	Бархатные ручки (Калина)	6.30%	0.79

15.		Fax (Evyap Україна)	5.46%	0.75

16.	13	Fa (Хенкель Україна)	5.04%	0.71

17.	3	Чистая линия (Калина)	4.62%	0.65

18.	24	Яка (Ремос)	2.94%	0.41

19.		Protex (Colgate-Palmolive)	2.52%	0.36

20.	23	Florena (Байєрсдорф Україна)	2.52%	0.28

21.	31	Savoy	1.68%	0.27

22.	28	Weleda (Бізнес Центр «Фармація»)	1.68%	0.205

23.	20	Алёнка (LLC Cosmetics for children Alenka)	1.26%	0.203

24.	6	Невская косметика	1.68%	0.192

25.	27	Диво (БЕТА-В)	1.68%	0.178

26.	18	Cliven (Кінгсбурі Венчур)	1.26%	0.169

27.	25	Аура (Ukrainian Industrial Resources)	1.26%	0.142

28.	21	Рецепти природи (ЮСІ)	0.84%	0.093

29.	30	Activex (Evyap Україна)	0.42%	0.083

29.	26	Shandy (Procter & Gamble)	0.42%	0.083

29.	16	ФлораЛюкс (Ukrainian Industrial Resources)	0.42%	0.083

32.	29	Refresh (Neways)	0.42%	0.057

32.	17	Царская банька (Ukrainian Industrial Resources)	0.42%	0.057

34.	33	Himalaya herbals (Himalaya Drug Co.)	0.42%	0.049

–.	32	Attirance	0.00%	0

–.		Flossy (Aqua cosmetics group)	0.00%	0

–.	34	Gala (Procter & Gamble)	0.00%	0

–.		Safari (Aqua cosmetics group)	0.00%	0

–.	22	Природна скарбниця (ALES)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Soap”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.