Soap :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	3	Camay (Юнілевер)	3.71

3.	11	Duru (Evyap Україна)	3.65

4.	5	Шик (Слобожанский мыловар)	3.37

5.	2	Safeguard (Procter & Gamble)	2.78

6.	7	Palmolive (Colgate-Palmolive)	2.11

7.	6	Fa (Хенкель Україна)	1.70

8.	9	Ути-Пути (Слобожанский мыловар)	1.49

9.	4	Сьоме небо (Слобожанский мыловар)	1.35

10.	13	Чистая линия (Калина)	1.32

11.	22	Бархатные ручки (Калина)	1.314

12.	16	Savoy	1.310

13.	27	Яка (Ремос)	1.162

14.	8	Ода (Слобожанский мыловар)	1.112

15.		Fax (Evyap Україна)	0.987

16.	14	Nivea (Байєрсдорф Україна)	0.967

17.	10	Pohse (Слобожанский мыловар)	0.958

18.	20	Body series (Емвей Україна)	0.758

19.	24	Weleda (Бізнес Центр «Фармація»)	0.522

20.	29	Невская косметика	0.455

21.	23	Florena (Байєрсдорф Україна)	0.433

22.	25	Диво (БЕТА-В)	0.322

–.	17	~~Алёнка (LLC Cosmetics for children Alenka)~~	~~0.283~~

23.	~	Gala (Procter & Gamble)	0.272

24.	12	Oriflame	0.265

25.	19	Himalaya herbals (Himalaya Drug Co.)	0.232

26.		Refresh (Neways)	0.1872

27.	21	Аура (Ukrainian Industrial Resources)	0.1869

28.	33	Царская банька (Ukrainian Industrial Resources)	0.1718

29.	30	Cliven (Кінгсбурі Венчур)	0.1429

30.	31	Рецепти природи (ЮСІ)	0.1158

31.	32	ФлораЛюкс (Ukrainian Industrial Resources)	0.1081

32.		Activex (Evyap Україна)	0.1035

33.	18	Shandy (Procter & Gamble)	0.1025

34.	28	Protex (Colgate-Palmolive)	0.0964

35.	~	Природна скарбниця (ALES)	0.0637

36.	~	Flossy (Aqua cosmetics group)	0.0194

36.	~	Safari (Aqua cosmetics group)	0.0194

–.		Attirance	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.