Soap :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	4	Шик (Слобожанский мыловар)	4.22

3.	2	Camay (Юнілевер)	4.18

4.	6	Palmolive (Colgate-Palmolive)	3.38

5.		Safeguard (Procter & Gamble)	2.84

6.	3	Duru (Evyap Україна)	2.50

7.	10	Чистая линия (Калина)	2.36

8.	21	Florena (Байєрсдорф Україна)	1.90

9.	11	Бархатные ручки (Калина)	1.72

10.	25	Himalaya herbals (Himalaya Drug Co.)	1.31

11.	8	Ути-Пути (Слобожанский мыловар)	1.11

12.	7	Fa (Хенкель Україна)	0.96

13.	16	Nivea (Байєрсдорф Україна)	0.94

14.	24	Oriflame	0.834

15.	9	Сьоме небо (Слобожанский мыловар)	0.828

16.	18	Body series (Емвей Україна)	0.812

17.	14	Ода (Слобожанский мыловар)	0.767

18.	17	Pohse (Слобожанский мыловар)	0.738

19.		Агу (Ukrainian Industrial Resources)	0.651

20.	19	Weleda (Бізнес Центр «Фармація»)	0.590

21.	15	Fax (Evyap Україна)	0.557

22.	26	Refresh (Neways)	0.250

23.	20	Невская косметика	0.209

24.	33	Shandy (Procter & Gamble)	0.205

25.	29	Cliven (Кінгсбурі Венчур)	0.174

26.	13	Яка (Ремос)	0.144

27.		Chandi	0.121

28.	31	ФлораЛюкс (Ukrainian Industrial Resources)	0.120

29.	23	Gala (Procter & Gamble)	0.091

29.	34	Protex (Colgate-Palmolive)	0.091

31.	28	Царская банька (Ukrainian Industrial Resources)	0.087

32.	12	Savoy	0.083

32.	35	Природна скарбниця (ALES)	0.083

34.	22	Диво (БЕТА-В)	0.059

34.	30	Рецепти природи (ЮСІ)	0.059

36.	27	Аура (Ukrainian Industrial Resources)	0.058

37.	36	Safari (Aqua cosmetics group)	0.030

37.		Sonett	0.030

39.	32	Activex (Evyap Україна)	0.029

–.		Attirance	0

–.	36	Flossy (Aqua cosmetics group)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.