Soap :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	4	Camay (Юнілевер)	3.96

3.		Safeguard (Procter & Gamble)	3.62

4.	5	Fa (Хенкель Україна)	3.00

5.	2	Palmolive (Colgate-Palmolive)	2.95

6.	8	Duru (Evyap Україна)	2.32

7.		Шик (Слобожанский мыловар)	2.25

8.	14	Isana (Watsons Ukraine)	2.19

9.	6	Nivea (Байєрсдорф Україна)	2.06

10.		Fax (Evyap Україна)	1.25

11.	23	Рецепти природи (ЮСІ)	1.01

12.	11	Бархатные ручки (Калина)	0.78

13.		Чистая линия (Калина)	0.75

14.	12	Florena (Байєрсдорф Україна)	0.65

15.	26	Shandy (Procter & Gamble)	0.60

16.	9	Oriflame	0.56

17.	34	Flossy (Aqua cosmetics group)	0.51

18.	17	Savoy	0.48

19.	33	Аура (Ukrainian Industrial Resources)	0.47

20.	16	Яка (Ремос)	0.32

21.	18	Cliven (Кінгсбурі Венчур)	0.26

22.	19	Диво (БЕТА-В)	0.195

23.	22	Ути-Пути (Слобожанский мыловар)	0.187

24.	38	Природна скарбниця (ALES)	0.171

25.	15	Himalaya herbals (Himalaya Drug Co.)	0.168

26.	20	Невская косметика	0.151

27.	32	Сьоме небо (Слобожанский мыловар)	0.124

28.	25	Агу (Ukrainian Industrial Resources)	0.107

29.	37	Царская банька (Ukrainian Industrial Resources)	0.102

30.	27	Protex (Colgate-Palmolive)	0.096

31.	35	Ода (Слобожанский мыловар)	0.082

32.	21	Weleda (Бізнес Центр «Фармація»)	0.069

33.	36	Safari (Aqua cosmetics group)	0.0621

34.	29	Marigold natural (Калинторг)	0.0616

35.	28	Refresh (Neways)	0.0588

36.	30	Attirance	0.0515

37.	31	ФлораЛюкс (Ukrainian Industrial Resources)	0.0175

38.	35	Sonett	0.0170

–.	24	Pohse (Слобожанский мыловар)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.