Soap :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	3	Safeguard (Procter & Gamble)	4.94

3.	2	Camay (Юнілевер)	4.02

4.	5	Palmolive (Colgate-Palmolive)	3.77

5.	6	Duru (Evyap Україна)	1.48

6.	4	Fa (Хенкель Україна)	1.41

7.	32	Weleda (Бізнес Центр «Фармація»)	1.39

8.	9	Nivea (Байєрсдорф Україна)	1.38

9.	30	Protex (Colgate-Palmolive)	1.35

10.	11	Рецепти природи (ЮСІ)	1.33

11.	7	Шик (Слобожанский мыловар)	0.81

12.	10	Fax (Evyap Україна)	0.52

13.		Чистая линия (Калина)	0.45

14.	16	Oriflame	0.42

15.	8	Isana (Watsons Ukraine)	0.35

16.	12	Бархатные ручки (Калина)	0.32

17.	21	Cliven (Кінгсбурі Венчур)	0.29

18.	22	Диво (БЕТА-В)	0.254

19.	25	Himalaya herbals (Himalaya Drug Co.)	0.252

20.	14	Florena (Байєрсдорф Україна)	0.239

21.	26	Невская косметика	0.207

22.	20	Яка (Ремос)	0.175

23.	17	Flossy (Aqua cosmetics group)	0.167

24.	23	Ути-Пути (Слобожанский мыловар)	0.162

25.	36	Attirance	0.159

26.	28	Агу (Ukrainian Industrial Resources)	0.157

27.	29	Царская банька (Ukrainian Industrial Resources)	0.150

28.	18	Savoy	0.134

29.	24	Природна скарбниця (ALES)	0.127

30.	35	Refresh (Neways)	0.104

31.	19	Аура (Ukrainian Industrial Resources)	0.098

32.	34	Marigold natural (Калинторг)	0.088

33.		Safari (Aqua cosmetics group)	0.057

34.	38	Sonett	0.050

35.	15	Shandy (Procter & Gamble)	0.042

36.	37	ФлораЛюкс (Ukrainian Industrial Resources)	0.040

–.		Pohse (Слобожанский мыловар)	0

–.	31	Ода (Слобожанский мыловар)	0

–.	27	Сьоме небо (Слобожанский мыловар)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.