Soap :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	3	Safeguard (Procter & Gamble)	3.48

3.	10	Palmolive (Colgate-Palmolive)	2.69

4.	5	Duru (Evyap Україна)	2.14

5.	14	Nivea (Байєрсдорф Україна)	1.99

6.	2	Camay (Юнілевер)	1.97

7.	12	Fa (Хенкель Україна)	1.82

8.	4	Шик (Слобожанский мыловар)	1.81

9.	7	Бархатные ручки (Калина)	1.26

10.	6	Яка (Ремос)	1.21

11.	9	Чистая линия (Калина)	1.17

12.	13	Oriflame	1.01

13.	11	Fax (Evyap Україна)	0.54

14.	23	Protex (Colgate-Palmolive)	0.37

15.	28	Isana (Watsons Ukraine)	0.28

16.	24	Невская косметика	0.27

17.	8	Florena (Байєрсдорф Україна)	0.26

–.	21	~~Body series (Емвей Україна)~~	~~0.20~~

–.	25	~~Gala (Procter & Gamble)~~	~~0.18~~

18.	16	Агу (Ukrainian Industrial Resources)	0.16

19.	30	Диво (БЕТА-В)	0.14

20.	32	Аура (Ukrainian Industrial Resources)	0.124

21.	26	Ути-Пути (Слобожанский мыловар)	0.121

22.		Рецепти природи (ЮСІ)	0.120

23.	34	Weleda (Бізнес Центр «Фармація»)	0.106

24.	33	Activex (Evyap Україна)	0.1042

25.	27	Сьоме небо (Слобожанский мыловар)	0.1036

26.	29	Pohse (Слобожанский мыловар)	0.0895

27.	~	Царская банька (Ukrainian Industrial Resources)	0.0843

28.	35	Savoy	0.0769

29.	37	Attirance	0.0715

30.	15	Cliven (Кінгсбурі Венчур)	0.0706

31.	17	ФлораЛюкс (Ukrainian Industrial Resources)	0.0527

32.	18	Shandy (Procter & Gamble)	0.0495

33.	36	Flossy (Aqua cosmetics group)	0.0353

34.	19	Himalaya herbals (Himalaya Drug Co.)	0.0345

35.	18	Природна скарбниця (ALES)	0.0335

36.	~	Sonett	0.0192

37.	20	Refresh (Neways)	0.0160

37.	31	Ода (Слобожанский мыловар)	0.0160

–.		Marigold natural (Калинторг)	0

–.		Safari (Aqua cosmetics group)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.