Soap :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Personal hygiene products / Soap

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Dove (Unilever)	5

2.	3	Palmolive (Colgate-Palmolive)	4.50

3.	2	Safeguard (Procter & Gamble)	4.30

4.	6	Camay (Юнілевер)	4.05

5.	7	Fa (Хенкель Україна)	2.97

6.	5	Nivea (Байєрсдорф Україна)	2.51

7.	8	Шик (Слобожанский мыловар)	2.17

8.	4	Duru (Evyap Україна)	1.82

9.	12	Oriflame	1.67

10.	13	Fax (Evyap Україна)	1.58

11.	9	Бархатные ручки (Калина)	1.24

12.	17	Florena (Байєрсдорф Україна)	1.20

13.	11	Чистая линия (Калина)	1.00

14.	15	Isana (Watsons Ukraine)	0.61

15.	34	Himalaya herbals (Himalaya Drug Co.)	0.51

16.	10	Яка (Ремос)	0.46

17.	28	Savoy	0.37

18.	30	Cliven (Кінгсбурі Венчур)	0.30

19.		Диво (БЕТА-В)	0.25

20.	16	Невская косметика	0.22

21.	23	Weleda (Бізнес Центр «Фармація»)	0.19

22.	21	Ути-Пути (Слобожанский мыловар)	0.16

23.	22	Рецепти природи (ЮСІ)	0.15

24.	26	Pohse (Слобожанский мыловар)	0.14

25.	18	Агу (Ukrainian Industrial Resources)	0.12

26.	32	Shandy (Procter & Gamble)	0.10

27.	14	Protex (Colgate-Palmolive)	0.092

28.	37	Refresh (Neways)	0.090

29.	~	Marigold natural (Калинторг)	0.088

–.	24	~~Activex (Evyap Україна)~~	~~0.081~~

30.	29	Attirance	0.080

31.		ФлораЛюкс (Ukrainian Industrial Resources)	0.074

–.	~	~~Gala (Procter & Gamble)~~	~~0.068~~

32.	25	Сьоме небо (Слобожанский мыловар)	0.065

33.	20	Аура (Ukrainian Industrial Resources)	0.063

34.	33	Flossy (Aqua cosmetics group)	0.054

35.	36	Sonett	0.044

35.	37	Ода (Слобожанский мыловар)	0.044

37.	~	Safari (Aqua cosmetics group)	0.029

38.	27	Царская банька (Ukrainian Industrial Resources)	0.025

39.	35	Природна скарбниця (ALES)	0.019

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Soap” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.