Sour cream :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Milk products / Sour cream

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Président (Лакталіс)	5

2.	3	Фанні (Лакталіс)	3.85

3.	9	Баланс (Danone)	3.57

4.	11	Білосвіт (Лакталіс)	3.52

5.	2	Слов’яночка (Вімм-Білль-Данн)	3.38

6.	13	Біо Класика (Danone)	2.32

7.	19	Злагода (Pridneprovsky combinate)	2.23

8.	6	Веселий молочник (Вімм-Білль-Данн)	2.20

9.	8	Щодня (Rainford Foods)	2.18

10.	5	Ласуня (Baltskiy milk combinate)	2.054

11.	10	Простоквашино (Данон)	2.049

12.	4	7я (1-й Київський молокозавод)	2.028

13.	20	Rainford	1.937

14.	12	Кремез	1.897

15.	16	Яготинська (Yagotinsky milk factory)	1.569

16.	15	Святошино	1.543

17.		Zdorovo (Zolotonoshsky milk factory)	1.535

18.	7	Домик в деревне (Вімм-Білль-Данн)	0.627

19.	~	Hollandia	0.525

20.		Garmonia (Lubensky milk factory)	0.101

20.	14	Молочний кувшинчик	0.101

22.	~	Добрий ранок (Lactalis)	0.071

–.	18	Радомілк	0

–.		Рудь (RUD’ company, Zhitomir milk-factory)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Sour cream” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.