Sour cream :: The total survey results of 2010 by the integrated assestment

The total survey results of 2010 by the integrated assestment in category

Milk products / Sour cream

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Président (Лакталіс)	5

2.		Слов’яночка (Вімм-Білль-Данн)	3.79

3.	6	Простоквашино (Данон)	2.85

4.	3	Яготинська (Yagotinsky milk factory)	1.57

5.	4	Щодня (Rainford Foods)	1.44

5.	10	Веселий молочник (Вімм-Білль-Данн)	1.44

7.	12	Rainford	1.20

8.	11	Білосвіт (Лакталіс)	1.15

9.	15	Ласуня (Baltskiy milk combinate)	1.11

10.	33	Garmonia (Lubensky milk factory)	1.07

11.	9	Баланс (Danone)	1.03

12.	16	Кремез	0.90

13.	7	7я (1-й Київський молокозавод)	0.87

14.		Біла лінія (MilkLife)	0.79

15.	30	Ромол (Wimm-Bill-Dann)	0.744

16.	8	Волошкове поле (Yuria)	0.738

17.	13	Злагода (Pridneprovsky combinate)	0.661

18.	17	Кагма	0.536

19.		Домик в деревне (Вімм-Білль-Данн)	0.411

20.	35	Славія (Bashtanka Cheese plant)	0.375

21.	20	Добряна (Мілкіленд)	0.333

21.	27	Живинка (Danone)	0.333

21.	34	Фаворит	0.333

24.	23	Веселий пастушок (Danone)	0.292

24.	5	Фанні (Лакталіс)	0.292

26.	22	Глечик (Геркулес)	0.250

–.	18	~~Гурманіка (Західна молочна група (Дубномолоко))~~	~~0.250~~

27.	25	Рудь (RUD’ company, Zhitomir milk-factory)	0.208

27.	29	Чернігівська спокуса (Чернігівський молокозавод)	0.208

29.	32	Заречье (Kupyansky milk-preserving combinate)	0.125

30.	35	Марічка (Продукти України)	0.083

–.	24	~~Молочна родина (Західна молочна група (Дубномолоко))~~	~~0.083~~

30.	31	Молочна ріка (Київський маргариновий завод / Олком)	0.083

32.	28	Біо Класика (Danone)	0.042

–.	35	~~Молочний кувшинчик~~	~~0.042~~

–.		~~Zdorovo (Zolotonoshsky milk factory)~~	0

–.	26	Добриня (Геркулес)	0

–.	21	Олком (Kyiv margarine factory / Olkom)	0

–.	36	Радомілк	0

–.		Святошино	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Sour cream” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.