Sour cream :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Milk products / Sour cream

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Président (Лакталіс)	5

2.	4	Слов’яночка (Вімм-Білль-Данн)	3.84

3.	2	Яготинська (Yagotinsky milk factory)	3.20

4.	3	Простоквашино (Данон)	2.10

5.	28	Волошкове поле (Yuria)	1.98

6.	5	Щодня (Rainford Foods)	1.69

7.	17	Злагода (Pridneprovsky combinate)	1.39

8.	20	Добряна (Мілкіленд)	1.27

9.	7	Rainford	1.26

10.	9	Молокія (Тернопільський молокозавод)	1.19

11.	21	Славія (Bashtanka Cheese plant)	1.10

12.	16	Фанні (Лакталіс)	1.09

13.	12	Garmonia (Lubensky milk factory)	1.08

14.	13	Добриня (Геркулес)	1

15.	35	Олком (Kyiv margarine factory / Olkom)	0.961

16.	18	Рудь (RUD’ company, Zhitomir milk-factory)	0.958

17.	10	Баланс (Danone)	0.755

18.	15	Білосвіт (Лакталіс)	0.752

19.	25	7я (1-й Київський молокозавод)	0.702

20.	24	Кагма	0.693

21.	8	Біла лінія (MilkLife)	0.680

22.	26	Мої корівки (Галичина)	0.386

23.	6	Кремез	0.319

24.	23	Біо Класика (Danone)	0.257

24.	22	Веселий пастушок (Danone)	0.257

26.	14	Веселий молочник (Вімм-Білль-Данн)	0.243

27.	32	Заречье (Kupyansky milk-preserving combinate)	0.220

28.	11	Глечик (Геркулес)	0.193

29.	33	Чернігівська спокуса (Чернігівський молокозавод)	0.157

30.	27	Ромол (Wimm-Bill-Dann)	0.110

31.	30	Марічка (Продукти України)	0.093

32.	19	Домик в деревне (Вімм-Білль-Данн)	0.065

33.	29	Живинка (Danone)	0.056

–.		Молочна веселка (ПП Фелікс)	0

–.	34	Молочна ріка (Київський маргариновий завод / Олком)	0

–.	36	Радомілк	0

–.		Румо (Ружин-молоко)	0

–.	36	~~Святошино~~	0

–.	31	Фаворит	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Sour cream” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.