Spreads and sandwich butters :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Milk products / Spreads and sandwich butters

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Tulchinka (Tulchin butter-cheese factory)	5

2.	7	Maselko (Імперія жирів)	3.41

3.		Burionka (Loostdorf)	2.66

4.		Schedro (ТОВ «Щедро» (ТМ «Щедро»))	2.41

5.	2	Khutorok (RUD’ company, Zhitomir milk-factory)	1.62

6.	8	Finea	1.57

7.	17	Poltavochka	1.434

8.		Shedriy Vechir (Agropolis)	1.433

9.	15	Доярочка (АВІС)	1.027

10.	19	Вкус детства (7 vetrov)	0.919

11.	10	Olli (ЗМЖК – Запорізький жиркомбінат)	0.849

12.	9	Selyanske Lux (Favoryt)	0.831

13.	18	Svitanok (Vista)	0.800

14.	12	Сонячна долина (Odessa Fat and Oil Plant)	0.705

15.	19	Масло Полтавщини (Poltavochka)	0.700

16.	11	Maslyana korivka (АВІС)	0.676

17.	6	Французьке (Ukrproduct Group)	0.654

18.	22	Vista	0.589

19.	5	Rosi (Сири Волині)	0.524

20.	22	Bud’-laska (Kyiv margarine factory / Olkom)	0.443

21.	~	Топлене масельце (АВІС)	0.425

22.	20	Наше масло	0.424

23.	~	Selyanka (АВІС)	0.364

24.	22	Maslyaniy snidanok (АВІС)	0.349

–.	~	~~Сімейний (Lutsk Foods)~~	~~0.217~~

25.	22	Українське Смачне Бутербродне (ЗМЖК – Запорізький жиркомбінат)	0.214

26.	~	Економ (Західна молочна група (Дубномолоко))	0.196

27.	22	Французское (Milkiland)	0.182

28.	19	Shkvarochka (АВІС)	0.149

–.	14	~~Еталон (Zarechninsky milk factory)~~	~~0.117~~

29.	21	Dolina Skandi (Raisio Ukraine)	0.098

–.	13	Radomilk	0

–.	16	Моліка (Molis)	0

–.		~~Новинка Білозгар (Litinsky milk factory)~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Spreads and sandwich butters” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.