Spreads and sandwich butters :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Milk products / Spreads and sandwich butters

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Tulchinka (Tulchin butter-cheese factory)	5

2.	3	Rama (Unilever)	4.70

3.	1	Khutorok (RUD’ company, Zhitomir milk-factory)	4.14

4.	18	Finea	3.34

5.	6	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	3.07

6.	11	Maslyana korivka (АВІС)	2.35

7.	4	Maselko (Імперія жирів)	1.85

8.	5	Burionka (Loostdorf)	1.65

9.	17	Французьке (Ukrproduct Group)	1.523

10.		Poltavochka	1.522

11.	9	Olli (ЗМЖК – Запорізький жиркомбінат)	1.288

12.		Лукавиця (Обухівський молокозавод)	1.232

13.		Selyanske Lux (Favoryt)	1.113

14.	7	Shedriy Vechir (Agropolis)	1.052

15.	12	Сонячна долина (Odessa Fat and Oil Plant)	1.037

16.	24	Rumo (Ружин-молоко)	0.966

16.	8	Vista	0.966

18.		Shkvarochka (АВІС)	0.696

19.	22	Rosi (Сири Волині)	0.614

20.	19	Наше масло	0.552

21.		Creme Bonjour (Unilever)	0.312

22.	23	Bud’-laska (Kyiv margarine factory / Olkom)	0.306

23.		Вкус детства (7 vetrov)	0.299

24.	16	Золотава (Андрушівський маслосирзавод)	0.261

25.	~	Dolina Skandi (Raisio Ukraine)	0.230

25.	20	Selyanka (АВІС)	0.230

27.	15	Radomilk	0.223

28.	14	Моліка (Molis)	0.219

29.	~	Narodniy Product (Ukrproduct Group)	0.189

30.	19	Maslyaniy snidanok (АВІС)	0.162

31.	~	Доярочка (АВІС)	0.057

31.	~	Молочна веселка (ПП Фелікс)	0.057

33.	23	Рихальське (Ryhalskij zavod suhogo moloka)	0.045

33.	24	Топлене масельце (АВІС)	0.045

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Spreads and sandwich butters” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.