Sunflower oil :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Oils and Fats products / Sunflower oil

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Олейна (Bunge Ukraine)	5

2.		Schedriy Dar (Kernel-Trade)	4.60

3.		Чумак (Kernel-Trade)	2.85

4.		Стожар (Kernel-Trade)	2.47

5.	12	Диканька (УкрОлія)	1.42

6.	7	Олком (Kyiv margarine factory / Olkom)	1.39

7.	6	Славолія	0.97

8.	10	Кама	0.92

9.		Schedro (ТОВ «Щедро» (ТМ «Щедро»))	0.83

10.	5	Славія	0.71

11.	15	Королівський смак	0.57

12.		GÁRNA (УкрОлія)	0.52

13.	~	Диканський хуторок (УкрОлія)	0.49

14.	11	Дар Сонця	0.47

15.	9	Оліс	0.427

16.	8	Rozumnitza (Bunge Ukraine)	0.425

17.	20	Сонячна долина (Odessa Fat and Oil Plant)	0.273

18.	21	Домашнее украинское (Агросельпром)	0.258

19.	13	Сонола (Промислова група «КРЕАТИВ»)	0.224

20.	~	Маслинка (УкрОлія)	0.195

21.	16	Авіс	0.177

22.	~	Добра Олия (Астар)	0.175

23.	18	Чугуев-продукт	0.144

24.	17	Ятрань	0.125

25.	13	Майола (Оліяр)	0.081

26.	19	Українська від Дідуся	0.080

27.	21	Подсолнечное сыродавленное (Агросельпром)	0.052

28.	14	Віолія (Vioil)	0.028

28.	~	Країна Сонця (Алекс трейд оіл)	0.028

28.	~	Майо (АВІС)	0.028

–.		Дивное (Промислова група «КРЕАТИВ»)	0

–.	21	Квіточ (Спаський завод продтоварів)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Sunflower oil” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.