Sunflower oil :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Oils and Fats products / Sunflower oil

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Олейна (Bunge Ukraine)	5

2.	3	Чумак (Kernel-Trade)	3.82

3.	2	Schedriy Dar (Kernel-Trade)	3.59

4.		Стожар (Kernel-Trade)	2.22

5.	8	Кама	2.04

6.		Олком (Kyiv margarine factory / Olkom)	1.47

7.	11	Королівський смак	1.11

8.	16	Rozumnitza (Bunge Ukraine)	0.96

9.	7	Славолія	0.82

10.		Славія	0.78

11.	9	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	0.74

12.	25	Майола (Оліяр)	0.59

13.	19	Сонола (Промислова група «КРЕАТИВ»)	0.58

14.	21	Авіс	0.55

15.	24	Ятрань	0.40

16.	20	Маслинка (УкрОлія)	0.25

17.	15	Оліс	0.21

18.	14	Дар Сонця	0.20

19.	28	Віолія (Vioil)	0.18

20.	17	Сонячна долина (Odessa Fat and Oil Plant)	0.17

21.	5	Диканька (УкрОлія)	0.157

22.		Добра Олия (Астар)	0.155

23.		Чугуев-продукт	0.069

24.	18	Домашнее украинское (Агросельпром)	0.068

25.	12	GÁRNA (УкрОлія)	0.050

26.	13	Диканський хуторок (УкрОлія)	0.043

26.	27	Подсолнечное сыродавленное (Агросельпром)	0.043

28.	~	Дивное (Промислова група «КРЕАТИВ»)	0.010

–.		Квіточ (Спаський завод продтоварів)	0

–.	28	Країна Сонця (Алекс трейд оіл)	0

–.	28	Майо (АВІС)	0

–.	26	Українська від Дідуся	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Sunflower oil” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.