Sunflower oil :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Oils and Fats products / Sunflower oil

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Олейна (Bunge Ukraine)	5

2.	3	Schedriy Dar (Kernel-Trade)	3.97

3.	4	Стожар (Kernel-Trade)	3.37

4.	2	Чумак (Kernel-Trade)	3.20

5.	7	Королівський смак	2.98

6.	5	Кама	1.63

7.	6	Олком (Kyiv margarine factory / Olkom)	1.27

8.	10	Славія	1.10

9.	8	Rozumnitza (Bunge Ukraine)	0.900

10.	9	Славолія	0.896

11.	21	Диканька (УкрОлія)	0.872

12.	26	Диканський хуторок (УкрОлія)	0.641

13.	11	Schedro (ТОВ «Щедро» (ТМ «Щедро»))	0.611

14.	18	Дар Сонця	0.554

15.	17	Оліс	0.415

16.	22	Добра Олия (Астар)	0.364

17.	25	GÁRNA (УкрОлія)	0.327

18.	27	Дивное (Промислова група «КРЕАТИВ»)	0.320

19.		Віолія (Vioil)	0.271

20.	12	Майола (Оліяр)	0.189

21.	16	Маслинка (УкрОлія)	0.160

22.	15	Ятрань	0.117

23.	14	Авіс	0.116

24.	23	Чугуев-продукт	0.101

25.	13	Сонола (Промислова група «КРЕАТИВ»)	0.087

26.	24	Домашнее украинское (Агросельпром)	0.074

27.	20	Сонячна долина (Odessa Fat and Oil Plant)	0.073

28.	~	Країна Сонця (Алекс трейд оіл)	0.058

29.		Смачна крапля (Пологівський олійноекстракційний завод)	0.056

30.	~	Українська від Дідуся	0.0290

31.	~	Майо (АВІС)	0.0286

32.	26	Подсолнечное сыродавленное (Агросельпром)	0.0282

33.		Жива (Ясенсвіт)	0.0145

–.		Квіточ (Спаський завод продтоварів)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Sunflower oil” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.