Sweet drink :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Soft drinks / Sweet drink

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Pepsi (Sandora)	5

2.	3	Живчик (Оболонь)	4.10

3.	1	Coca-Cola	3.88

4.	10	Біола (Ерлан)	3.03

5.	4	Росинка	2.82

6.		Schweppes (Coca-Cola Beverages Ukraine)	1.98

7.	5	Fanta (Coca-Cola Beverages Ukraine)	1.95

8.	7	Оболонь	1.81

9.		Бон Буассон	1.27

10.	15	BotaniQ (Coca-Cola Beverages Ukraine)	1.22

11.	8	Sprite (Coca-Cola Beverages Ukraine)	1.18

12.	11	7UP (Sandora)	1.12

13.	12	Караван	0.77

14.	28	Оранж А.С.Е. (Оболонь)	0.49

15.	16	Мастер Фрут (SeSa)	0.44

16.	17	Mirinda (PepsiCo)	0.43

17.	23	Фруктайм (Coca-Cola Beverages Ukraine)	0.38

18.	21	Прем’єра (Ерлан)	0.37

19.	~	Луга-Нова (Luhansk distillery)	0.35

20.	22	Вінні	0.19

21.	18	Jaffa Spring (Vitmark Ukraine)	0.18

22.	19	Ecoline	0.161

23.	25	Соковинка (Карпатські мінеральні води)	0.160

24.	~	ФруТонус (Sandora)	0.159

25.	22	Шипс (АВІС)	0.151

26.		Куяльник (Ukrainian Mineral Waters)	0.074

27.	24	Чоррі (АВІС)	0.056

28.	14	Флорія (SeSa)	0.054

29.	~	Фруктова (АВІС)	0.048

29.	~	Хіт-Парад (Новомосковський завод мінводи)	0.048

31.	13	Добра вода	0.042

32.	27	Айпі (АВІС)	0.033

33.	20	Vita (Aquarius system management)	0.030

34.	~	Vivat (Aquarius system management)	0.024

34.	~	Імпреза	0.024

34.	~	Джага (Ерлан)	0.024

34.	~	Трафік (АВІС)	0.024

38.	20	Novel	0

–.		Olimpia (Етрус)	0

–.		Фрутелла (Етрус)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Sweet drink” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.