Product line for tanning :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Cosmetics / Product line for tanning

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Біокон	5

2.	1	Sun Energy (Ельфа)	2.41

3.	13	Mary Kay	2.11

3.	4	Nivea (Байєрсдорф Україна)	2.11

5.	3	L’Oréal Paris	1.74

6.	8	Peter Island (Amway Ukraine)	1.53

7.	10	Avon	1.48

8.	18	Senita	1.29

9.	11	Green Mama	1.19

10.	9	Bioderma (Centus-R)	1.16

11.	15	Eveline	0.95

12.	7	Oriflame	0.94

13.	6	Faberlic	0.734

14.	5	Dior (Селдико)	0.728

15.	14	Natur&sun (Glossary Organic Products)	0.725

16.		D’Oliva (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.636

17.	29	Clinians (Юнітек-Україна)	0.595

18.	27	Neways	0.580

19.	20	Sun Time	0.501

20.	23	Floralis	0.482

21.	12	La Roche-Posay (L’Oréal Paris)	0.438

22.	19	Sunny Season (Аромат)	0.422

23.	24	Himalaya herbals (Himalaya Drug Co.)	0.406

24.	21	Lirene	0.176

25.	17	Florena (Байєрсдорф Україна)	0.142

26.	22	Мой каприз (Альянс Красоты)	0.110

27.		Brelil (Кінгсбурі Венчур)	0.063

28.	25	California Tan	0.047

–.	26	Kolastyna	0

–.	28	L’erbolario (Инфанта, торговый дом)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “The product line for tanning” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.