Tea :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Soft drinks / Tea

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Greenfield (Orimi Trade Ukraine)	5

2.	1	Lipton (Unilever)	3.10

3.	9	Карпатський чай (Ecoproduct)	2.83

4.		Ahmad Tea (EС ДЖИ ПРОДАКШН)	2.76

5.	3	Dilmah (Асканія Дістрибьюшн)	2.28

6.	5	Hyleys (Хэйлис)	1.88

7.	10	Майский (“May” company)	1.45

8.	15	Маброк	1.40

9.	17	Edwin (Pilsner Ukraine)	1.39

10.	16	Heritage	1.33

11.	12	Бесіда (Unilever)	0.93

12.	30	Форсман	0.81

13.	7	Batik (Solomia)	0.35

14.	33	Qualitea	0.285

15.	22	Askold (Solomia)	0.278

16.	24	Riston	0.275

17.	20	Akbar (Kordex)	0.238

18.	21	Чайна Країна (Чайна компанія)	0.236

19.	18	Pickwick	0.220

20.	19	Принцесса Ява (Orimi Trade Ukraine)	0.215

21.	23	Magrett (JFK Ukraine)	0.207

22.	8	Favor (Мономах)	0.182

23.	6	Мономах	0.175

24.	11	Brooke Bond (Unilever)	0.1703

25.	28	Twinnings	0.1698

26.	34	Добрыня	0.1641

27.	25	Доброе утро (Добриня-Дар)	0.1543

28.	14	Edems	0.1240

29.	26	Hyson (ФЕС УКР)	0.1091

30.	29	Принцесса Канди (Orimi Trade Ukraine)	0.1061

31.	35	Tetley	0.0864

32.	~	Принцесса Гита (Orimi Trade Ukraine)	0.0839

33.	~	Marvel	0.0685

34.	35	Галка	0.0530

34.	31	Лисма (“May” company)	0.0530

36.	27	Принцесса Нури (Orimi Trade Ukraine)	0.0432

37.	13	Milford (Делішез Фуд)	0.0407

38.	32	Домашній чай (Solomia)	0.0278

–.		Lord Byron (Фактум-юг)	0

–.		MacTea (ФЕС УКР)	0

–.		Randy-London-Tea (Unicom)	0

–.	36	Гокал	0

–.		Заваркин (“May” company)	0

–.		Княжий чай	0

–.	31	Ласковый чай (JFK Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Tea” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.