Tea :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Soft drinks / Tea

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Greenfield (Orimi Trade Ukraine)	5

2.	4	Ahmad Tea (EС ДЖИ ПРОДАКШН)	3.66

3.	2	Lipton (Unilever)	3.25

4.	6	Hyleys (Хэйлис)	1.53

5.	3	Карпатський чай (Ecoproduct)	1.52

6.	5	Dilmah (Асканія Дістрибьюшн)	1.37

7.	18	Чайна Країна (Чайна компанія)	1.19

8.	17	Akbar (Kordex)	1.11

9.	7	Майский (“May” company)	0.96

10.	13	Batik (Solomia)	0.73

11.	35	Принцесса Нури (Orimi Trade Ukraine)	0.64

12.	9	Edwin (Pilsner Ukraine)	0.60

13.	16	Riston	0.47

14.	15	Askold (Solomia)	0.46

15.	31	Tetley	0.44

16.	29	Hyson (ФЕС УКР)	0.42

17.	11	Бесіда (Unilever)	0.41

18.	23	Мономах	0.40

19.	20	Принцесса Ява (Orimi Trade Ukraine)	0.39

20.	10	Heritage	0.38

21.	8	Маброк	0.37

22.	19	Pickwick	0.33

23.	21	Magrett (JFK Ukraine)	0.32

24.	37	Домашній чай (Solomia)	0.28

25.		Alokozay	0.21

26.	24	Brooke Bond (Unilever)	0.16

27.	36	Milford (Делішез Фуд)	0.151

28.	14	Qualitea	0.148

29.	12	Форсман	0.098

30.	28	Edems	0.095

31.	22	Favor (Мономах)	0.085

32.		VIP (Мономах)	0.072

33.	~	MacTea (ФЕС УКР)	0.069

33.	26	Добрыня	0.069

35.	34	Галка	0.059

36.	25	Twinnings	0.056

37.		Фен Шуй	0.053

38.	30	Принцесса Канди (Orimi Trade Ukraine)	0.039

39.	27	Доброе утро (Добриня-Дар)	0.036

39.		ТЕТ (EС ДЖИ ПРОДАКШН)	0.036

41.	34	Лисма (“May” company)	0.033

42.	~	Lord Byron (Фактум-юг)	0.026

43.	33	Marvel	0.013

43.	32	Принцесса Гита (Orimi Trade Ukraine)	0.013

–.		Chelton	0

–.		Randy-London-Tea (Unicom)	0

–.		Гокал	0

–.		Заваркин (“May” company)	0

–.		Княжий чай	0

–.		~~Ласковый чай (JFK Ukraine)~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Tea” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.