Tea :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Soft drinks / Tea

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Greenfield (Orimi Trade Ukraine)	5

2.	3	Ahmad Tea (EС ДЖИ ПРОДАКШН)	4.21

3.	7	Hyleys (Хэйлис)	3.95

4.	2	Lipton (Unilever)	3.49

5.	4	Карпатський чай (Ecoproduct)	2.57

6.	8	Dilmah (Асканія Дістрибьюшн)	2.11

7.		Tess (Orimi Trade Ukraine)	1.17

8.	5	Batik (Solomia)	1.02

9.	14	Akbar (Kordex)	0.82

10.	23	Чайна Країна (Чайна компанія)	0.80

11.		Riston	0.77

12.	17	Принцесса Нури (Orimi Trade Ukraine)	0.64

13.	10	Бесіда (Unilever)	0.62

14.	16	Askold (Solomia)	0.60

15.	19	Мономах	0.59

16.	6	Майский (“May” company)	0.532

17.	27	Hyson (ФЕС УКР)	0.527

18.	13	Edwin (Pilsner Ukraine)	0.411

19.	9	Тянь Шань	0.397

20.	34	Curtis (“May” company)	0.395

21.	29	Галка	0.389

22.	18	Pickwick	0.388

23.	20	Twinnings	0.338

24.	15	Alokozay	0.302

25.	35	Добрыня	0.296

26.	22	Gurmans (Strauss Coffee Service)	0.266

27.	37	ТЕТ (EС ДЖИ ПРОДАКШН)	0.195

28.	40	Milford (Делішез Фуд)	0.149

28.	24	Tetley	0.149

30.	31	Форсман	0.144

31.	25	Qualitea	0.136

32.	12	Принцесса Ява (Orimi Trade Ukraine)	0.133

33.	30	GreenFit (Solomia)	0.124

34.	26	Brooke Bond (Unilever)	0.088

35.	21	Доброе утро (Добриня-Дар)	0.069

36.	40	Лисма (“May” company)	0.068

37.	32	Маброк	0.057

38.	33	Домашній чай (Solomia)	0.046

39.	~	Chelton	0.031

40.	~	Принцесса Канди (Orimi Trade Ukraine)	0.030

41.	39	Фен Шуй	0.026

42.	28	Randy-London-Tea (Unicom)	0.023

43.	38	Heritage	0

43.	41	Гокал	0

–.	36	Edems	0

–.		Lord Byron (Фактум-юг)	0

–.		MacTea (ФЕС УКР)	0

–.		Mervin	0

–.		Tarlton	0

–.		Teekanne (United Foods)	0

–.		Принцесса Гита (Orimi Trade Ukraine)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Tea” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.