Tea :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Soft drinks / Tea

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Greenfield (Orimi Trade Ukraine)	5

2.		Ahmad Tea (EС ДЖИ ПРОДАКШН)	3.68

3.		Hyleys (Хэйлис)	3.39

4.		Lipton (Unilever)	3.12

5.	10	Чайна Країна (Чайна компанія)	2.37

6.		Dilmah (Асканія Дістрибьюшн)	2.09

7.		Tess (Orimi Trade Ukraine)	1.50

8.	5	Карпатський чай (Ecoproduct)	1.46

9.	8	Batik (Solomia)	1.37

10.	16	Майский (“May” company)	1.12

11.	9	Akbar (Kordex)	0.775

12.	11	Riston	0.772

13.	24	Alokozay	0.664

14.	18	Edwin (Pilsner Ukraine)	0.603

15.	32	GreenFit (Solomia)	0.551

16.		Basilur tea	0.543

17.	15	Мономах	0.531

18.	12	Принцесса Нури (Orimi Trade Ukraine)	0.483

19.	17	Hyson (ФЕС УКР)	0.359

20.	14	Askold (Solomia)	0.315

21.	20	Curtis (“May” company)	0.307

22.	21	Галка	0.269

23.	13	Бесіда (Unilever)	0.267

24.	19	Тянь Шань	0.262

25.	22	Pickwick	0.223

26.	31	Принцесса Ява (Orimi Trade Ukraine)	0.202

27.	38	Chelton	0.200

28.	29	Форсман	0.190

29.	~	Tarlton	0.181

30.	33	Brooke Bond (Unilever)	0.150

31.	23	Twinnings	0.142

32.	~	Edems	0.137

33.	35	Лисма (“May” company)	0.131

34.	28	Milford (Делішез Фуд)	0.126

35.		Less spoon (Мультипродукт)	0.117

36.	27	ТЕТ (EС ДЖИ ПРОДАКШН)	0.080

37.	36	Маброк	0.059

38.	30	Qualitea	0.058

39.	28	Tetley	0.048

40.	34	Доброе утро (Добриня-Дар)	0.046

41.		Небесна пагода (Solomia)	0.036

42.	26	Gurmans (Strauss Coffee Service)	0.030

42.	25	Добрыня	0.030

44.	39	Принцесса Канди (Orimi Trade Ukraine)	0.027

45.	41	Randy-London-Tea (Unicom)	0.016

–.	42	Heritage	0

–.		Lord Byron (Фактум-юг)	0

–.		MacTea (ФЕС УКР)	0

–.		Mervin	0

–.		Teekanne (United Foods)	0

–.	42	Гокал	0

–.	37	Домашній чай (Solomia)	0

–.		Принцесса Гита (Orimi Trade Ukraine)	0

–.	40	Фен Шуй	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Tea” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.