Tea :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Soft drinks / Tea

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	5	Hyleys (Хэйлис)	5

2.	1	Greenfield (Orimi Trade Ukraine)	4.66

3.	4	Lipton (Unilever)	4.59

4.	12	Чайна Країна (Чайна компанія)	4.53

5.	2	Ahmad Tea (EС ДЖИ ПРОДАКШН)	4.05

6.	14	Tess (Orimi Trade Ukraine)	2.59

7.	6	Карпатський чай (Ecoproduct)	2.20

8.	23	Gr@ce (EС ДЖИ ПРОДАКШН)	2.09

9.	10	Batik (Solomia)	2.05

10.	3	Dilmah (Асканія Дістрибьюшн)	1.98

11.	21	Бесіда (Unilever)	1.73

12.	11	Askold (Solomia)	1.40

13.		Jaf tea	1.33

14.	30	Alokozay	1.31

15.		Ritz Barton (Kordex)	1.12

16.	15	GreenFit (Solomia)	1.02

17.	7	Curtis (“May” company)	0.98

18.	29	ТЕТ (EС ДЖИ ПРОДАКШН)	0.96

19.	17	Мономах	0.72

20.	16	Akbar (Kordex)	0.67

21.	8	Riston	0.50

22.	18	Принцесса Ява (Orimi Trade Ukraine)	0.4662

23.	13	Basilur tea	0.4661

24.	9	Майский (“May” company)	0.4346

25.		Chelton	0.3803

26.	19	Тянь Шань	0.3280

27.	26	Принцесса Нури (Orimi Trade Ukraine)	0.2452

28.	38	Edwin (Pilsner Ukraine)	0.2239

28.	20	Hyson (ФЕС УКР)	0.2239

30.	39	Pickwick	0.2070

31.	22	Qualitea	0.1908

32.	34	Brooke Bond (Unilever)	0.1857

33.	41	Форсман	0.1564

34.	36	Маброк	0.1190

35.	42	Edems	0.1108

36.	43	Less spoon (Мультипродукт)	0.1049

37.	40	Галка	0.0917

38.	44	Небесна пагода (Solomia)	0.0807

39.	35	Лисма (“May” company)	0.0756

40.	43	Принцесса Гита (Orimi Trade Ukraine)	0.0514

40.	~	Фен Шуй	0.0514

42.	31	Milford (Делішез Фуд)	0.0484

42.		Nadin	0.0484

44.	28	Tarlton	0.0433

44.	24	Twinnings	0.0433

46.	~	Lord Byron (Фактум-юг)	0.0374

46.	~	Tetley	0.0374

48.	32	Randy-London-Tea (Unicom)	0.0242

48.	33	Принцесса Канди (Orimi Trade Ukraine)	0.0242

–.	37	Gurmans (Strauss Coffee Service)	0

–.	32	Heritage	0

–.		MacTea (ФЕС УКР)	0

–.		Mervin	0

–.		Teekanne (United Foods)	0

–.		Гокал	0

–.	27	Доброе утро (Добриня-Дар)	0

–.	45	Добрыня	0

–.		Домашній чай (Solomia)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Tea” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.