Automobile tires :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Cars / Automobile tires

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Goodyear	5

2.		Michelin	4.81

3.	9	Continental	4.57

4.	1	Nokian	4.45

5.	7	Росава	3.121

6.	5	Bridgestone	3.116

7.	4	Toyo	2.970

8.	6	Dunlop (Goodyear Dunlop Tires Ukraine)	2.727

9.	10	Yokohama	2.257

10.	12	Fulda (Goodyear Dunlop Tires Ukraine)	1.890

11.	8	Pirelli	1.769

12.	15	Barum (Continental Україна)	1.081

13.	21	Matador (Continental Україна)	0.838

14.		Kumho	0.747

15.	18	Кама	0.730

16.	14	Amtel	0.725

17.	16	Cooper	0.685

18.	11	Hankook	0.669

19.	17	BF Goodrich (Michelin)	0.487

20.		Nordman (Nokian Shina)	0.469

21.	22	Debica (Goodyear Dunlop Tires Ukraine)	0.263

22.	13	Vredestein	0.249

23.		Gislaved	0.230

24.		Белшина	0.204

25.	~	Firestone	0.179

25.	24	Marangoni	0.179

25.	23	Sava (Goodyear Dunlop Tires Ukraine)	0.179

28.	19	Avon-Tyres	0.051

–.		Cordiant	0

–.		Semperit (Continental Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Tires” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.