Automobile tires :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Cars / Automobile tires

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Nokian	5

2.		Michelin	3.78

3.	5	Росава	3.42

4.	8	Dunlop (Goodyear Dunlop Tires Ukraine)	2.97

5.	6	Bridgestone	2.323

6.	3	Continental	2.320

7.	17	Cooper	1.762

8.	1	Goodyear	1.666

9.	7	Toyo	1.503

10.	14	Kumho	1.423

11.	12	Barum (Continental Україна)	1.384

12.	23	Gislaved	1

13.	10	Fulda (Goodyear Dunlop Tires Ukraine)	0.982

14.	11	Pirelli	0.957

15.	9	Yokohama	0.793

16.	19	BF Goodrich (Michelin)	0.689

17.	25	Firestone	0.630

18.	13	Matador (Continental Україна)	0.586

19.	22	Vredestein	0.504

20.	21	Debica (Goodyear Dunlop Tires Ukraine)	0.459

21.	18	Hankook	0.394

22.	20	Nordman (Nokian Shina)	0.248

22.	24	Белшина	0.248

22.	15	Кама	0.248

25.	~	Cordiant	0.166

26.	25	Sava (Goodyear Dunlop Tires Ukraine)	0.063

–.	16	Amtel	0

–.	26	Avon-Tyres	0

–.	25	Marangoni	0

–.		Semperit (Continental Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Tires” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.