Automobile tires :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Cars / Automobile tires

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Continental	5

2.	1	Michelin	4.83

3.		Nokian	4.17

4.	13	Hankook	3.79

5.		Goodyear	3.28

6.		Yokohama	2.64

7.	4	Bridgestone	1.85

8.	9	Toyo	1.83

9.	8	Kumho	1.73

10.	17	Cordiant	1.60

11.	10	Росава	1.54

12.	15	Dunlop (Goodyear Dunlop Tires Ukraine)	1.50

13.	12	Fulda (Goodyear Dunlop Tires Ukraine)	1.37

14.	7	Pirelli	1.36

15.	18	Barum (Continental Україна)	1.35

16.	14	Cooper	1.061

17.	20	Gislaved	1.056

18.	25	Vredestein	1.029

19.	20	Sava (Goodyear Dunlop Tires Ukraine)	0.959

20.	19	Debica (Goodyear Dunlop Tires Ukraine)	0.931

21.	11	Nordman (Nokian Shina)	0.896

22.	27	Amtel	0.688

23.	21	Marangoni	0.521

24.		BF Goodrich (Michelin)	0.492

25.	22	Matador (Continental Україна)	0.450

26.	28	Semperit (Continental Україна)	0.443

27.	26	Avon-Tyres	0.435

28.	27	Кама	0.248

29.	23	Белшина	0.201

30.	16	Firestone	0.159

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Tires” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.